Launched in 2004, Soulmates monetizes via paid monthly subscriptions that allow members to interact with other members.
As a dating site, Soulmates’ primary goal is to convert visitors into paid subscribers.
Many singles have even found spouses through Internet dating services.
But while Kerstin found these ads performed well in terms of overall click-throughs, she noticed that the majority of these visitors were not converting into subscribers.Give them helpful articles about successful dating, offer free trial memberships around holidays, such as Valentines Day, and provide several ways for customers to contact you when they have questions, problems or suggestions. Market your online dating service--promotion is important to stand out in the sea of Internet dating sites available to consumers.Make use of social networking sites; place ads on popular blogs, forums and websites frequented by your target customers; and distribute press releases and exclusive discounts to publications your target market is likely to read.There were no online profiles — only the matchmakers, who interviewed clients and reviewed physical profiles at the Field’s office.When they made what they considered a good pairing, the man and woman each got a letter from Field’s and the man would then contact the woman to arrange a date, Speyer said.